Microsoft has been ignoring the advancements in the field of Search Engines and also Targeted Advertising for long time. However with the recent launch of Bing, they decided to start competing with Yahoo! and Google for their slice in the Search Engine business. Two days ago, on July 29th, 2009, Microsoft and Yahoo! announced a deal in which Bing would power the Yahoo! Search Engine. That said, it is a very smart move for every site and blog to optimize their structures and fit Bing needs. As we already know, Bing has a different algorithm than Google. Given Microsoft’s aggressive nature in fighting competition, it would be a grave mistake to underestimate them.
The recently launched Bing Search Engine platform with upcoming versions of Windows OS is about to make Microsoft’s new search engine one of the biggest and most important players in the world of searching. Thus, it is very important to get good rankings in this new engine if you want the share of traffic they can give to your Blog.
So, what exactly they lay emphasis on? As with many of the other big Search Engines, Bing places heavy emphasis on unique site content. They allow higher keyword density than Google Search does. For Bing, it is recommended to keep your pages at least 200 words long and include phrases which people commonly use. Another important point of Bing is having your Blog CSS and HTML validated. I made sure that my WordPress Theme Patagonia is 100% Valid CSS level 2.1 and XHTML 1.0 Transitional.
Yes, Bing goes to the point of asking Webmasters to ensure that their pages and blogs are HTML validated too. They have a strong preference for well-written code. If a Website’s coding is poorly written, it appears that Bing downgrades the site’s search rankings heavily. So, you won’t have any problems here when you use my WordPress Theme Patagonia, which is both, CSS and HTML 100% valid code. As with Google Search Engine, Bing gives a lot of relevance to the number and quality of sites that link to your pages.
Another point to take into consideration is a well-designed and optimized sitemap with good link text. This will help the Bing spider to crawl your site and ensure that all pages are properly indexed. You can find some good site maps plugins in the WordPress Plugin Directory. According to Bing, your Title tag should be less than 80 characters long and should be attractive enough to make the surfer click on the link and visit your site. Bing doesn’t rank based on Meta Keywords and Site Description. However, they seem to place importance on meta tags, so adding appropriate meta tags for each page will be a very good move. Bing recommends that a single HTML page with no pictures should be under 150 KB in size. So, make sure that you limit the size of your Web pages to a reasonable limit.