The Google Sandbox Effect

The Google Sandbox has been the subject of much debate during the last few years. The existence of a sandbox has been written about but not confirmed by Google. Most experienced webmasters agree that new sites have a hard time trying to reach the top rankings on search engines.

The theory is that Google puts new sites in holding period until they’ve aged enough to warrant consideration. First of all, this is definitely not how it works, but it’s quite possible that new sites are “untrusted” at first. Many sites get a page rank quick. However to get trusted, it takes a lot longer and hard work.

The biggest reason why new sites have a hard time getting ranked is that they should have a hard time. Their competitors have had years to establish their site on the web. A long time to build links, write content and keep the site active. I don’t know of an easy way to overcome this, but I don’t think it’s inevitable that you must wait a year or two to get trusted. I launch new sites with my clients all the time and we have seen this behavior during the last few years. In short: Work hard and don’t give up.

Many of life’s failures are people who did not realize how close they were to success when they gave up.” Thomas Alva Edison.