The Google Sandbox has beenÂ the subject of much debate during the last few years. The existence of a sandbox has been written about but not confirmed by Google. Most experienced webmasters agree that new sites have a hard timeÂ trying to reachÂ the top rankings on search engines.
The theory is that Google puts new sitesÂ in holdingÂ period until theyâ€™ve aged enough to warrant consideration. First of all, this is definitely not how it works, but itâ€™s quite possible that new sites are â€œuntrustedâ€ at first. Many sites get a page rank quick.Â However to get trusted, it takes a lot longer and hard work.
The biggest reason why new sites have a hard time getting ranked is that they should have a hard time. Their competitors have had years to establish their site on the web. A long time to build links,Â write content and keep the site active. I donâ€™t know of an easy way to overcome this, but I donâ€™t think itâ€™s inevitable that you must wait a year or two to get trusted. I launch new sites with myÂ clients all the time and we have seen this behavior during the last few years. In short: Work hard and don’t give up.
“Many of life’s failures are people who did not realize how close they were to success when they gave up.”Â Thomas Alva Edison.