I took some notes from Google’s Matt Cutts conference at WordCamp 2009 San Francisco. Matt Cutts is one of the heads of Google. He talked about how Google search works and how can you improve your Wordpress Blog for Google.
He says that Wordpress is agreat choice if you want to do better in Google. Wordpress automatically solves a lot of SEO issues. According to Matt, Wordpress takes care of 80-90% of the mechanics of Search Engine Optimization (SEO). So, by using Wordpress you are already taking the first big step. However, there are many things you can do to optimze your site. To rank well in google your site needs to be relevant and reputable. You have to be on topic and you have to talk about something that you care about.
About Keywords: You should use categories and tags that are also keywords relevant to your site’s content. Don’t make your categories “cool stuff”. Take a look at my categories: Wordpress, Design, WpThemesPlanet, Patagonia Theme. All those categories are relevant to my site’s content. What I’m trying to say is that I’m not going to use the name of a medication as category because my site’s niche is not about meds. It’s about Wordpress Themes and Blogging Articles. Take this in mind when you build your category list. Make sure to use the keywords you want to rank well for in your posts and articles.