Microsoft has been ignoring the advancements in the field of Search Engines and also Targeted Advertising. However with the recent launch of Bing, they decided to start competing with Yahoo! and Google for their slice in the Search Engine business. Two days ago, on July 29th, 2009, Microsoft and Yahoo! announced a deal in which Bing would power the Yahoo! Search Engine. That said, it is a very smart move for every site and blog to optimize their structures and fit Bing needs. As we already know, Bing has a different algorithm than Google. Given Microsoft’s aggressive nature in fighting competition, it would be a grave mistake to underestimate them.
The recently re-launched Bing Search Engine platform with upcoming versions of Windows OS is about to make Microsoft’s new search engine one of the biggest and most important players in the world of searching. Thus, it is very important to get good rankings in this new engine if you want the share of traffic they can give to your Blog.
So, what exactly they lay emphasis on? As with many of the other big Search Engines, Bing places heavy emphasis on unique site content. They allow higher keyword density than Google Search does. For Bing, it is recommended to keep your pages at least 200 words long and include phrases which people commonly use. Another important point of Bing is having your Blog CSS and HTML validated. I made sure that my Wordpress Theme Patagonia is 100% Valid CSS level 2.1 and XHTML 1.0 Transitional.