If you’ve read a lot about search engine optimization, you should know by now that link building is extremely important for your site. In fact, the link building concept is as old as SEO itself, because search engines have been using link analysis in their algorithm for a very long time. By…
Canonical links are also known as “preferred links”. When search engines have to deal with duplicate content, they have to choose which link should be favored over all others that contain identical page content. Matt Cutts, Google Engineer, defined canonicalization on his blog as: “Canonicalization is the process of picking the best URL when there…
Directories are a very good place to submit your blog. These sites will send you targeted traffic and give you Authority. Web directories contain a collection of sites organized into categories and sub-categories and classified by niche. The main difference between directories and search engines is that search engines use software…
The Google Sandbox has been the subject of much debate during the last few years. The existence of a sandbox has been written about but not confirmed by Google. Most experienced webmasters agree that new sites have a hard time trying to reach the top rankings on search engines. The theory is that…
As you may know, in today’s search engines, the value of a link from a Blog depends on how much authority and trust that Blog has. Authority can also be described as Reputation and trust of a site. You should ask yourself: How reputable is your blog? For example Google measures authority with PageRank.…
Most webmasters wouldn’t even consider building a Blog with “one page”, right? The more pages, articles and permalinks you have, the more search terms you can target and the more opportunities you have to appear in search results. In this case, more is better, right? That much is obvious to us all, however what isn’t…
The first step in the process of developing a successful keyword strategy is what we call “brainstorming”. At this step, you’re trying to make a list of your candidate search terms. One of the biggest mistakes that new webmasters and site owners make is trying to focus on a single word (like “cars”) or phrase (like…
